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Dec 9, 2013

Marketing Lessons From Ron Burgundy

Book Marketing Predictions for 2014

Red Hot Internet Publicity: An Insider In advance of the movie’s December 18 release, Ferrell and Anchorman 2 are changing the way movies are publicized by going far beyond action-packed trailers and media tours. It all started with a tweet from the movie’s protagonist a year and a half ago. @RonBurgundy said “Hey America & Hawaii. Looks like Paramount & my lawyer Gene Tigerworthy have agreed to terms on a sequel to Anchorman. Whiskey sours on me!” Ferrell, in character as Burgundy, officially announced the new movie on Conan O’Brien’s show shortly thereafter, and a series of teaser videos have trickled out ever since. At the same time, movie studio Paramount and Ferrell’s creative team have been encouraging thirsty fans to produce their own social media concepts, and the groundswell just built from there.
For the original version including any supplementary images or video, visit http://www.huffingtonpost.com/john-p-david/marketing-lessons-from-ro_b_4394386.html

Disney gains marketing rights for future ‘Indiana Jones’ films

http://topnetseo.com/seo-checklist-2013/ width=’600px’ alt=’The main gate of entertainment giant Walt Disney Co. is pictured in Burbank, California May 5, 2009. Disney is scheduled to report its second-quarter earnings May 5, 2009. REUTERS/Fred Prouser’ style=’float:left;padding:5px’ /> Focused topics solving one specific problem.
For the original version including any supplementary images or video, visit http://www.huffingtonpost.com/penny-c-sansevieri/book-marketing-prediction_b_4394295.html

Credit: Reuters/Fred Prouser Celebrity breakups of 2013 Famous couples who split up this year. Slideshow (Reuters) - Walt Disney Co has gained marketing and distribution rights for any future “Indiana Jones” films under an agreement with Paramount Pictures, the studio that released the first four movies in the blockbuster franchise. Paramount, a unit of Viacom Inc, will retain distribution rights to the original four films, the companies said in a statement on Friday. The “Indiana Jones” movies were produced by Lucasfilm, which Disney acquired in 2012. Disney has not announced plans for a fifth “Indiana Jones” movie, though the new deal could make it easier to move forward on a new installment.
For the original version including any supplementary images or video, visit http://www.reuters.com/article/2013/12/06/us-disney-indianajones-idUSBRE9B510720131206

Dec 7, 2013

Is Your Email Marketing Working?

Marketing Lessons From Ron Burgundy

If the campaign is ineffective and nothing is done to attempt to make the email marketing campaign more effective your business is wasting resources by continuing to invest in this type of marketing strategy. It is also important to set goals for your marketing efforts.
For the original version including any supplementary images or video, visit http://www.examiner.com/article/is-your-email-marketing-working

Four Tradeshow Marketing Takeaways From an #MPB2B Bright Bulb Award Winner

PRO How To Guide: Competitive Intelligence: How to Dig Up Data on Your Competitors and Play for the Win Talk about an odd tie-in: a silly movie promoting serious news history.
For the original version including any supplementary images or video, visit http://www.huffingtonpost.com/john-p-david/marketing-lessons-from-ro_b_4394386.html

Bitcoins Our main message/theme became “What Kind of Marketing Monster Are You?” To learn the answer, we invited attendees to visit our booth and take a short quiz.
For the original version including any supplementary images or video, visit http://www.marketingprofs.com/articles/2013/12226/four-tradeshow-marketing-takeaways-from-an-mpb2b-bright-bulb-award-winner

Dec 7, 2013

At The Walker, Advertising As Canvas

And info overload is the theme as a young grad on the first day of his first big job is so overwhelmed that he seeks comfort in the conformity of McDonalds. McDonalds isnt the only iconic brand picking up its creativity along with a British accent. Volkswagen moves more than wheels with a surprisingly emotional spot about a couple raising a daughter until she motors away to university.
For the original version including any supplementary images or video, visit http://www.startribune.com/opinion/commentaries/234820411.html

Jos. A. Bank Gets Subpoena In Ohio Over Advertising, Marketing Practices

[image] A. Bank Clothiers Inc. said http://topnetseo.com/seo-diet-ppc-surgery/ Thursday it received a subpoena this week from the Ohio attorney general in connection with its advertising and marketing practices. The subject of the subpoena wasn’t immediately clear, but the discounter has come under fire from other states and private litigants for advertising misleading prices in its near-perpetual sales.
For the original version including any supplementary images or video, visit http://online.wsj.com/news/articles/SB10001424052702303497804579240201943421832

Dec 7, 2013

Cricket Burgers And Tacos A Surprise Hit In Nyc

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NYC Good Samaritans Risk It All to Save Strangers

But at Antojeria la Popular, a regional Mexican restaurant in Soho, six-legged critters get growing crowds of customers to whip out their cellphones and take pictures of dinner. They want Instagram shots that show them enjoying New Yorks burgeoning food craze: the Grass-Whopper, a burger-style treat made with pan-fried crickets. Its ridiculous, gushes the restaurants director of operations, Marco Shalma.
For the original version including any supplementary images or video, visit http://www.foxnews.com/leisure/2013/12/06/cricket-burgers-surprise-hit-in-nyc/

cricket_taco.jpg “It’s not one hero gene. It’s a very complex set of characteristics that converge and that person is unique, and thank God for them,” said psychologist Dr. Rachel Yehuda at Mount Sinai Medical Center. Ervin Straub, a professor emeritus of psychology at the University of Massachusetts, who has studied altruism extensively, said crowds in a big city can work against such heroism by creating a “diffusion of responsibility.” “When there are a bunch of people around, there is often a ‘Why me?
For the original version including any supplementary images or video, visit http://abcnews.go.com/US/wireStory/nyc-good-samaritans-risk-save-strangers-21134204

Dec 7, 2013

Preparing For 2014: Seo Trends And Content Marketing

Mobile accessibility is also an important aspect for content marketers to consider as campaigns and websites are updated for the new year. Since Googles Hummingbird algorithm update, if a site or piece of content does not work on a smartphone, it might as well not exist, as users ability to view content across various devices has become an even more valuable ranking factor. Every element that was important in 2013 still applies in 2014 SEO.
For the original version including any supplementary images or video, visit http://www.contentstandard.com/business/preparing-for-2014-seo-trends-and-content-marketing/

SEO: Leveraging Bing’s Pinterest Integration

topseos.co.uk evaluates and selects the top search engine marketing companies in the industry. Based on the meticulous investigation process Cresco SEO was announced as the top contending search engine marketing company in the United Kingdom. Those hunting for a company with solid client credentials and a trustworthy history of achievement should consider Cresco SEO.
For the original version including any supplementary images or video, visit http://www.newsday.com/business/press-releases/cresco-seo-announced-fourth-best-search-engine-optimization-consultant-in-the-uk-by-topseos-co-uk-for-november-2013-1.6536695

Cresco SEO Announced Fourth Best Search Engine Optimization Consultant in the UK by topseos.co.uk for November 2013

Once a board has approximately 210 followers, Pinterest removes the meta robots noindex tag so that the board can rank in search results. This tactic discourages spam by removing the SEO benefit from boards that dont meet Pinterests criteria for popularity. So how is Bing able to return annemariekolbs Christmas Blue board in its image search? Bings partnership with Pinterest enables Bing to choose to display any of the boards in Pinterests feed without having to obey the robots meta noindex signal that it would encounter if it was trying to crawl Pinterest the old fashioned way. That means Bing factors at least two popular social signals into its search results that Google doesnt: Facebook and Pinterest.
For the original version including any supplementary images or video, visit http://www.practicalecommerce.com/articles/61727-SEO-Leveraging-Bing%e2%80%99s-Pinterest-Integration

Best SEO Strategy for Beginners

Best SEO Strategy For Beginners by Allan Watson If traffic can’t get to your site, of if your guests immediately leave, your site isn’t going to rank very high no matter what you do. Have Good Content It’s important that your site provides something to the viewers that will make them want to stick around. These days most businesses are including blogs on their sites that provide related content that people will want to read. Make sure that your site has engaging, well-written, related content and people will not only stick around for awhile, but they will come back. Make sure that whether you have a blog or not, you are providing updated, intriguing information so that people want to bookmark it. The more that you get returning visitors, the higher your ranking will be in the search engines. Learn about Meta Data and Keywords This is where you really start to get into the main part of SEO.
For the original version including any supplementary images or video, visit http://www.thenextwomen.com/2013/12/06/best-seo-strategy-beginners

Dec 7, 2013

New York Issuers Poised To Borrow Record $4.7 Billion Next Week

New York City is set to issue $700 million of general obligations Dec. 10, followed the next day by the states Utility Debt Securitization Authority with a $2.1 billion deal to refund LIPA securities. New Yorks Thruway Authority plans to offer $1.6 billion of revenue debt Dec. 12 for the construction of a $3.9 billion replacement of the Tappan Zee Bridge spanning the Hudson River north of Manhattan . The sales will find enough buyers because of the different repayment pledges — general obligation, electric power, tolls - - and the varied credit ratings, said Matt Dalton, who manages $1.8 billion of munis at Belle Haven Investments Inc.
For the original version including any supplementary images or video, visit http://www.bloomberg.com/news/2013-12-05/new-york-issuers-poised-to-borrow-record-4-7-billion-next-week.html

Dec 7, 2013

Skinney Medspa In Nyc Offers Three Non-surgical Holiday Procedures

NYC’s Subway Love Conductor Is Looking to Hire “Cupids” for Matchmaking

EST SKINNEY Medspa in NYC Offers Three Non-Surgical Holiday Procedures NEW YORK, NY, Dec 06, 2013 (Marketwired via COMTEX) — Three non-surgical procedures that will help you look your best and fit into your busy schedules this holiday season. For SKINNEY Medspa NYC patients, this is the busiest time of the year to have non-surgical procedures to look your best this holiday season. The two convenient locations of SKINNEY Medspa in NYC allow their clientele easy access to non-surgical beauty procedures. Services such as laser hair removal, laser skin resurfacing, fat/cellulite reduction, microdermabrasion and skin tightening are made available at SKINNEY’s gorgeous facilities. Owners of SKINNEY Medspa, Adriana and Marisa Martino, are dedicated to serving the New York City area this holiday season with quick and cost-effective procedures.
For the original version including any supplementary images or video, visit http://www.marketwatch.com/story/skinney-medspa-in-nyc-offers-three-non-surgical-holiday-procedures-2013-12-06

An attorney representing passengers on the derailed train says his clients want to hold Metro-North accountable for not installing safety equipment that could have prevented the accident.
For the original version including any supplementary images or video, visit http://www.cbsnews.com/news/does-drowsy-driving-amount-to-crime-in-nyc-train-derailment/

Lagares in NYC for knee exam

Train Spottings, or best known as NYC’s subway matchmaking, was designed to help a part of the usual 5 million subway passengers find their perfect match. Everything started when Erika noticed the lonely people from the train, too shy, or too afraid to approach others. The 31-year-old woman decided to help them by taking the character of the Love Conductor and starting a profitable business. People are always willing to learn more invest in love, so why not take a chance, and in collaboration with another dating site, Erika started matching, date planning, and coaching New York’s lonely subway passengers.
For the original version including any supplementary images or video, visit http://news.softpedia.com/news/NYC-s-Subway-Love-Conductor-Is-Looking-to-Hire-Cupids-For-Matchmaking-406970.shtml

Does drowsy driving amount to crime in NYC train derailment?

The injury is “not serious” and Lagares has been advised to rest for two weeks. Lagares, who is projected to be flanked by Curtis Granderson and Chris Young in the Mets’ retooled outfield, is hitting .342 with one homer and 16 RBIs in 114 at-bats with his winter-ball club in the Dominican Republic.
For the original version including any supplementary images or video, visit http://espn.go.com/blog/new-york/mets/post/_/id/79899/lagares-in-nyc-for-knee-exam

Dec 7, 2013

Does Drowsy Driving Amount To Crime In Nyc Train Derailment?

NYC: First Accumulating Snow Possible This Weekend

Train operator William Rockefeller told investigators he fell into a daze at the controls before Sunday’s wreck. Legal experts say drowsy driving isn’t necessarily a crime. It can be tough to prosecute drivers who fall asleep at the wheel unless there are extra factors in play, such as drug use or brazen disregard for passenger safety.
For the original version including any supplementary images or video, visit http://www.cbsnews.com/news/does-drowsy-driving-amount-to-crime-in-nyc-train-derailment/

NYC’s Subway Love Conductor Is Looking to Hire “Cupids” for Matchmaking

31 to provide the Federal Railroad Administration with a plan and target dates for modifying the existing signal system so trains will automatically slow down in places where the speed limit drops by more than 20 mph. The federal agency gave the authority until Tuesday to identify all the spots in the system where there are such 20 mph variations. Until those signal changes are made, the order will require the rail line to put at least two qualified workers in the operator’s cab on sections of track where speeds vary. On some routes, this may mean that a conductor can head to the cab and accompany the engineer for a few minutes when the train is approaching a slower zone. On others, there will have to be an extra crew member who makes the whole trip because the operator’s cab is inaccessible from other train cars.
For the original version including any supplementary images or video, visit http://abcnews.go.com/US/wireStory/correction-nyc-train-derailment-story-21127849

Correction: NYC Train Derailment Story

While a large amount of snow is not expected, the city could receive its first inch or two of snow of the season, joining some of the northern and western suburbs from Friday night’s storm. Warmer air is forecast to move in during the storm Sunday night and Monday, causing a changeover to a wintry mix, then rain from the coast to inland areas.
For the original version including any supplementary images or video, visit http://www.accuweather.com/en/weather-news/nyc-first-accumulating-snow-po/20720567

People are always willing to invest in love, so why not take a chance, and in collaboration with another dating site, Erika started matching, date planning, and coaching New York’s lonely subway passengers. Her idea of finding love underground seemed to work, at least for a lucky few, and now the love-spreading team is looking to grow even more. The Craigslist ad seeking subway cupids states that the newbies will help spread the word by handing out cards to potential singles on the search engine optimization agency new york train.
For the original version including any supplementary images or video, visit http://news.softpedia.com/news/NYC-s-Subway-Love-Conductor-Is-Looking-to-Hire-Cupids-For-Matchmaking-406970.shtml

Dec 7, 2013

12 Email Marketing Mistakes To Avoid Over The Holidays

Inspired B2B Marketing with Xerox’s Leah Quesada

Challenger Marketing: Get Your Feet Wet Instead use a well-crafted landing page tailored for the email message. When done right, Burko said, using the right online tools appropriately can significantly boost sales, donations and brand awareness.
For the original version including any supplementary images or video, visit http://smallbusiness.foxbusiness.com/marketing-sales/2013/12/06/12-email-marketing-mistakes-to-avoid-over-holidays/

Marketing Lessons From Ron Burgundy

If you don’t like sports and haven’t seen the 2004 classic comedy Anchorman, then you may not know what I’m talking about. I can guarantee this will change over the next two weeks as the publicity machine for Will Ferrell’s Anchorman 2 hits full stride in ways that movie marketing has never seen before. In advance of the movie’s December 18 release, Ferrell and Anchorman 2 are changing the way movies are publicized by going far beyond action-packed trailers and media tours.
For the original version including any supplementary images or video, visit http://www.huffingtonpost.com/john-p-david/marketing-lessons-from-ro_b_4394386.html

seo firm ny width=’600px’ alt=’computer skype, employee, home office’ style=’float:left;padding:5px’ /> Get your feet wet. When we asked Leah her advice for those at the very start of the commercial insight journey, she had three tips: Get started by forming a small and agile team to conduct an experiment. Exclude people who are already experts in the topic they wont be open to new ideas. Be inspired by the idea of Marketing making a difference. Outside in. The results of Xeroxs commercial insight efforts in the education space have been overwhelmingly positive, so much so that Leah has applied the same principles to a new product platform recently announced called Connectkey. She explains here how commercial insight totally changes the approach to marketing instead of an inside out approach that starts with the product, the team is working outside in by starting with an insight about how knowledge workers work today and how Xeroxs new platform can uniquely address the challenges.
For the original version including any supplementary images or video, visit http://www.forbes.com/sites/patrickspenner/2013/12/03/inspired-b2b-marketing-with-xeroxs-leah-quesada/

Dec 7, 2013

Mobile Advertising, Idate

Twitter looks to boost advertising revenue with retargeting ads

Companies: IDATE’s in-house data service tracks the latest news and events to come out of the top telecom, Internet and media industry companies around the globe. Innovative firms and start-ups are monitored by the market experts in the different “Practices”. Markets: IDATE’s databases are derived from rigorous processing of fundamental economic variables (GDP, investments, exchange rates, demographics, etc.) and their relation to decisive sector-specific and national elements (capex, national market dynamics, etc.). Technologies: IDATE’s organization by Practice provides us with an efficient means of tracking innovation.
For the original version including blog url any supplementary images or video, visit http://finance.yahoo.com/news/mobile-advertising-idate-151900654.html

Tax on advertising threatens firms, advertisers

Jason Clark Rep. John Yarmuth , D-Louisville, and U.S.
For the original version including any supplementary images or video, visit http://www.bizjournals.com/louisville/news/2013/12/06/tax-on-advertising-threatens-firms.html

People are far more likely to buy something that they were already in the market for, said Larry Kim, founder of WordStream.
For the original version including any supplementary images or video, visit http://www.latimes.com/business/technology/la-fi-tn-twitter-retargeting-advertising-20131205,0,5802654.story